Beg

Beg cover (labeled) new 3
Cover to Mirza Beg's 1987 New Dimensions in Sociology, wherein he shows societies existing in reaction beaker, shows a Gibbs energy surface diagram, depicts humans as little molecules, residing in various states: gas, liquid, solid, shows activation energy, lattice structure, etc. [1]
In mononyms, Beg refers to the physicochemical sociology work of Pakistani organometallic chemist Mirza Beg, in particular his 1987 New Dimensions in Sociology.

See also
Beg analysis
Beg-Thims dialogue

References
1. Beg, Mirza Arshad Ali. (1987). New Dimensions in Sociology: a Physico-Chemical Approach to Human Behavior (abs) (intro) (pdf, annotations by Libb Thims, 2014) (individual, pg. 23). Karachi: The Hamdard Foundation.

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