Johann Cotta

Johann CottaIn biographies, Johann Cotta (1761-1837) was a German publisher noted for being the main publishing outlet for the work of German polymath Johann Goethe. Cotta paid Goethe 2,000 taler for his Elective Affinities. [2]

Goethe told Cotta, supposedly on 01 Oct 1809, about his soon-to-be published novella Elective Affinities, that: [1]

“Es ist manches hineingelegt, das, wie ich hoffe, den Leser zu wiederholter Betrachtung auffordern wird.”

which translates loosely as:

“There are many things put into it, with which I hope to invite the reader back for repeated viewing.”

American Goethean scholar Astrida Tantillo, translates this, to the effect that: “Goethe wrote that much is hidden within the novel and hoped that this aspect would spur readers to read and reread it.” [3]

Goethean philosopher John Armstrong argues that “advertisement” approach (see: Goethe's advertisement) was used being that the Cotta feared or anticipated attack, and he was thus employing the advert as a neutralizing deflection. [4]

See also
Simon Capelin

1. Sharman, Gundula. (2002). Twentieth-Century Reworkings of German Literature: an Analysis of Six Fictional reinterpretations from Goethe to Thomas Mann (§6: Constellation of Character: Goethe’s Die Wahlverwandtschaften; Hugo von Hofmannsthal’s The Chandos Letter; and John Banville’s The Newton Letter, pgs. 151-74). Camden House.
2. North, Michael. (2008). Material Delight and the Joy of Living: Cultural Consumption in the Age of Enlightenment in Germany (pg. 13). Ashgate Publishing.
3. Tantillo, Astrida O. (2001). Goethe's Elective Affinities and the Critics (pg. 9-10). Camden House.
4. Armstrong, John. (2006). Love, Life, Goethe: How to Be Happy in an Imperfect World (Ch. 6: Elective Affinities, pgs. 357-; chemistry, pgs. 362, 368). Allen Lane.

External links
Johann Friedrich Cotta – Wikipedia.

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