Robert Cross

Robert Cross nsIn hmolscience, Robert G. Cross (c. 1950-) is an American author and revenue optimization theorist noted, in business thermodynamics, for his 1998 internal / external entropy theory of companies.

In 1998, Cross, in his Revenue Management: Hard-core Tactics for Market Domination, argues for some type of internal entropy and external entropy existing in companies. [1]

Cross currently is the Chairman and CEO of Revenue Analytics.

1. Cross, Robert G. (1998). Revenue Management: Hard-core Tactics for Market Domination (pgs. 10-11, etc.). Broadway Books.

External links
Robert G. Cross (conference co-chair) – Revenue management and Price Optimization Conference, 2007.
Robert G. Cross (exuctives-in-residence), Terry College of Business, University of Georgia.

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