Attitude

In terminology, attitude (TR:21) is []

Attitude | States
In 1966, John Tukey outlined, via in communicate to James Coleman, a free energy based model of “attitude states”, the gist of which being that firstly, each human is a “chemical entity”; secondly, the “state” of a chemical entity is characterized by a ‘free energy level’; thirdly, the “boundary” between states is separated by a free energy level that is higher than the levels of the states it separates; fourthly, the “transition rate” from each state to the other is an exponential function of the difference between the free energy level of the state and that of the boundary; fifthly, and most importantly, an “attitudinal state” may be characterized by a tension level, according to which the boundary between attitudinal states is characterized by a higher tension level, with the transition rates an exponential function of the difference between tension levels. [1]

Other
The 1999, Tom DeMarco and Timothy Lister, in their Peopleware: Productive Projects and Teams, attempted to define entropy, in a corporate or organization, as “uniformity or attitude, appearance, and thought processes.” [2]

Quotes
The following are related quotes:

“Patterns of culture do not operate in accordance with the laws of physics. How are you going to prove in terms of the laws of physics that a certain ‘attitude’ exists within a culture? What is an attitude in terms of the laws of molecular interaction? What is a cultural value? How are you going to show scientifically that a certain culture has certain values? You can’t. Science has no values. Not officially.”
Robert Pirsig (1991), commentary on commentary on Boas’ physical anthropology [3]

References
1. (a) Tukey, John. (1966). “Personal communication to James Coleman”; note #6 of Coleman (1971).
(b) Coleman, James S. (1971), “Theoretical Bases for Parameters of Stochastic Processes” (abs), The Sociological Review, 19(S1):17-28; in: The Sociological Review Monograph: Stochastic Processes in Sociology (free energy, pg. 25; Tukey, 26-27; state, 25-26), Issue 19. Routledge & Kegan Paul.
2. DeMarco, Tom and Lister, Timothy. (1999). Peopleware – Productive Projects and Teams, 2nd ed. (Section: “Corporate Entropy”, pg. 98). New York: Dorset House Publishing.
3. Pirsig, Robert M. (1991). Lila: An Inquiry into Morals (physics of culture, pgs. 52-53). Random House, 2013.

External links
‚óŹ Attitude (psychology) – Wikipedia.

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